BFSU - English-medium Bachelor's Degrees BFSU

  • 7

International Business

International Business majors will learn how to think globally about the business world. Students also learn how to manage multinational businesses and turn local and national companies into international success.

The program will enable students to develop a deep understanding of the fundamental concepts of global business. By combining business, language, and international studies, you'll enter the workforce with exposure to, and knowledge of, the international business environment.

Specialization courses

  • Strategic Management (compulsory)
  • International Business (compulsory)
  • Entrepreneurship (compulsory)
  • International Business Negotiation (compulsory)
  • International Marketing Management
  • Consumer Behavior
  • Brand Management
  • Marketing Research Methods
  • Chinese Business Environment
  • Chinese Culture & Business Etiquette
  • China Business Law
  • Doing Business in China
  • International Investment Analysis 
  • Financial Markets and Institutions 
  • M&A and Investment Banking 
  • International Finance

*N.B.: Students are required to accomplish all compulsory specialization courses of their own majors. Besides, they need to select 7 more specialization courses from other majors.

 Study Duration: 4 Years

 Enrollment: Spring Semester/ Autumn Semester

 Application deadline: 30th December for Spring Semester

                                        30th June for Autumn Semester

 Entry requirement:

  • Completed recognized upper secondary or equivalent Year 12 studies to the required standard.
  • Proficiency in English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)

 Tuition fee: 39,900 CNY/year

 Degree Awarded: Bachelor of Management in Business and Administration (International Business)


International Finance

International Finance is the branch of economics that studies the dynamics of exchange rates, foreign investment, and how these affect international trade. It also studies international projects, international investments and capital flows, and trade deficits. Courses include the study of futures, options and currency swaps.

 Specialization courses

  • International Investment Analysis (compulsory)
  • Financial Markets and Institutions (compulsory)
  • M&A and Investment Banking (compulsory)
  • International Finance (compulsory)
  • International Marketing Management
  • Consumer Behavior
  • Brand Management
  • Marketing Research Methods
  • Strategic Management
  • International Business
  • Entrepreneurship 
  • International Business Negotiation
  • Chinese Business Environment
  • Chinese Culture & Business Etiquette
  • China Business Law
  • Doing Business in China

*N.B.: Students are required to accomplish all compulsory specialization courses of their own majors. Besides, they need to select 7 more specialization courses from other majors.

Study Duration: 4 Years

 Enrollment: Spring Semester/ Autumn Semester

 Application deadline: 30th December for Spring Semester

                                        30th June for Autumn Semester

 Entry requirement:

  • Completed recognized upper secondary or equivalent Year 12 studies to the required standard.
  • Proficiency in English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)

 Tuition fee: 39,900 CNY/year

 Degree Awarded: Bachelor of Management in Business and Administration (International Finance)


International Marketing 

International Marketing examines the impact of economic, cultural, political, legal and other environmental influences on international marketing. Within this context, the focus is on how to identify and analyze worldwide marketing opportunities, and examine product, pricing, distribution and promotion strategies.

Specialization courses

  • International Marketing Management (compulsory)
  • Consumer Behavior (compulsory)
  • Brand Management (compulsory)
  • Marketing Research Methods (compulsory)
  • International Business
  • Entrepreneurship
  • International Business Negotiation
  • Strategic Management
  • International Investment Analysis
  • International Finance
  • M&A and Investment Banking 
  • Financial Markets and Institutions
  • Chinese Business Environment
  • Chinese Culture & Business Etiquette
  • China Business Law
  • Doing Business in China

*N.B.: Students are required to accomplish all compulsory specialization courses of their own majors. Besides, they need to select 7 more specialization courses from other majors.

 Study Duration: 4 Years

 Enrollment:  Spring Semester/ Autumn Semester

 Application deadline: 30th December for Spring Semester

                                        30th June for Autumn Semester

 Entry requirement:

  • Completed recognized upper secondary or equivalent Year 12 studies to the required standard.
  • Proficiency in English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)

 Tuition fee: 39,900 CNY/year

 Degree Awarded: Bachelor of Management in Business and Administration (International Marketing)


Chinese Business Studies

Chinese Business Studies is a well-tailored, economics-based, multi-disciplinary program focusing on specific areas relevant to doing business in China. With relevant business theories and up-to-date applications, the program aims to provide students with systematic knowledge of business practices and the ability to analyze changes in government policies and regulations that affect business operations in China.

China's increasing integration into the world economy and strong economic growth has provided tremendous opportunities for international business. To seize these opportunities, foreign enterprises face the challenge of adjusting their way of doing business in China. We strongly believe that understanding the evolving business environment in China, especially the political economy of China's policy-making, is the key to successful business in China.

 Specialization courses

  • Chinese Business Environment (compulsory)
  • Chinese Culture & Business Etiquette (compulsory)
  • China Business Law (compulsory)
  • Doing Business in China (compulsory)
  • International Business
  • Entrepreneurship
  • International Business Negotiation
  • Strategic Management
  • International Investment Analysis
  • International Finance
  • M&A and Investment Banking 
  • Financial Markets and Institutions
  • International Marketing Management
  • Consumer Behavior
  • Brand Management
  • Marketing Research Methods

*N.B.: Students are required to accomplish all compulsory specialization courses of their own majors. Besides, they need to select 7 more specialization courses from other majors.

 Study Duration: 4 Years

 Enrollment: Spring Semester/ Autumn Semester

 Application deadline: 30th December for Spring Semester

                                        30th June for Autumn Semester

 Entry requirement:

  • Completed recognized upper secondary or equivalent Year 12 studies to the required standard.
  • Proficiency in English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)

 Tuition fee: 39,900 CNY/year

 Degree Awarded: Bachelor of Management in Business and Administration (Chinese Business Studies)


International Economics and Trade

The objective of Bec International Economics and Trade is to provide students with theoretical and practical understanding of international economics and international trade. It is committed to cultivate talents with solid theoretical foundation of economics and management. The program combines the development of key skills in International Trade, International Finance and International Investment and Management.

Specialization courses: 

  • International contracts and payments (compulsory)
  • International Marketing Management (compulsory)
  • International Business (compulsory)
  • International Finance (compulsory)
  • Strategic Management
  • International Business
  • Entrepreneurship
  • International Business Negotiation
  • International Marketing Management
  • Consumer Behavior
  • Brand Management
  • Marketing Research Methods
  • International Business Analysis
  • International Finance
  • M&A and Investment Banking 
  • Financial Markets and Institutions
  • Chinese Business Environment
  • Chinese Culture & Business Etiquette
  • China Business Law
  • Doing Business in China

Study Duration: 4 Years

 Enrollment: Spring Semester/ Autumn Semester

 Application deadline: 30th December for Spring Semester

                                        30th June for Autumn Semester

 Entry requirement:

  • Completed recognized upper secondary or equivalent Year 12 studies to the required standard.
  • Proficiency in English language. [TOEFL (IBT) 79/IELTS 6.0/TOEIC 750] (Interview may be required)

 Tuition fee: 39,900 CNY/year

 Degree Awarded: Bachelor of Economics in International Economics and Trade


Enquiries: kylee.prec@gmail.com, info@studyinchina.com.my


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