ZUST - International Marketing

master2-Int mkt

International Economics and Trade 

International Marketing

The purpose of this program is to train high-level application-oriented professionals, who can grasp the fundamental theories, knowledge and skills of international economics and trade; who should be quick in the awareness of the current economics and trade, marketing management both at home and abroad; who can comprehend and apply into practice the current accepted standards, rules, regulations of international economics and trade and who can solve practical problems in this field. 

Enrollment Advantage 

International Economics & Trade is A-class provincial level and collegiate level key discipline. Logistics Engineering is approved as collegiate level discipline with characteristic construction. Industrial Engineering is among the collegiate level key disciplines. 

The professional laboratories and cooperative companies for internship are available to help cultivate high-level application-oriented professionals 

The school of Economics and Management has ZUST Research Institute of Industrial Economy, Research Institute of Sports Leisure Industry, etc. 

Annually teachers and students exchange with 15 overseas partner universities in Germany, US, UK, Japan, Spain, Romania, etc. 

Main Courses 

  • Calculus for Business and Economics 
  • Microeconomics 
  • Accounting Theory 
  • Principles of Macro-economics 
  • Transition and Development of Chinese Economy 
  • International Economics 
  • International Economic Law 
  • International Business Negotiation 
  • International Service Business 
  • Basics of E-commerce 
  • Asian Economy 
  • Marketing Planning 
  • Consumer Behavior 
  • Strategic Marketing, etc. 

Graduation Orientation 

To promote the development of economy has become one of the main goals of governments all over the world. At present and in the future 20 years Chinese economy is still in rapid growth, especially in Zhejiang province, which is located in the Yangtze River Delta, one of the most developed provinces in China. The whole world and China as well as Zhejiang Province have a great demand for internationalized trade talents, which provides good employment prospects for graduates who are major in Economics and Trade and Marketing.



1. Qualifications Needed for Admission

  • 18 - 40 years old
  • A high school graduation certificate or above (need to submit high school certificate and transcripts)
  • Good health

2. Application Deadlines

  • Autumn Semester: Please apply before June 30th (Autumn Semester normally begins at the beginning of September).
  • Spring Semester: Please apply before January 30th (Spring Semester normally starts at the beginning of March).

3. Application materials

  • Application for Admission to ZUST
  • A copy of the student’s passport
  • High school graduation certificate or a notarized copy (in Chinese or English)

Current year high school graduates are expected to show anticipated proof of graduation, and show the high school certificate after admission.

  • High school transcripts of all courses or a notarized copy (in Chinese or English).
  • Students whose native language is not English should provide proof of English proficiency (for English taught majors).
  • HSK level certificate and the transcript or a copy of both (for Chinese taught majors)
  • Bank remittance receipt of application fee: RMB400 Yuan or USD80
  • Study performance at original school (for students already studying in China)

4. Tuition fee:

Bachelor's Degree Program in Chinese:

  • RMB 15,000 Yuan/year for the following majors: Science, Engineering, Literature, Management
  • RMB 18,000 Yuan/year for the following majors: Art Design

Bachelor’s Degree Program in English:

  • RMB 16,000 Yuan/academic year for English-taught majors of International Economics & Trade and International Marketing.
  • RMB 18,000 Yuan/academic year for English-taught majors of Civil Engineering, Computer Science and Technology (Information Technology), Information and Computational Science (Statistics and Financial Actuarial Science), Food Science and Engineering, Communication Engineering, Digital Media Technology, Applied Physics (laser 3D Technology), Measuring and Control Technology and Instrumentation(Photoelectric Detection Technology) 

5. Contact Us

  • Tel: 6012-380 0501 
  • Email: kylee.prec@gmail.com, kylee.prec@yahoo.com, info@studyinchina.com.my